Jobs with RFS Corporate Members

Sales Manager


Job details



Hours of work

Full Time



Closing date

March 21, 2024

About Norbury Park Estate

Norbury Park is a privately owned estate in rural west Staffordshire, situated between Newport, Eccleshall and Stafford. Mainly known for our pioneering work in woodland innovation and climate research through the BIFoR FACE project, we have also been developing a new squirrel trap to increase the efficiency of squirrel control. Known as Gurantree, this trap is now being manufactured and is ready to be launched to the market.

The Estate employs around 20 people across its sawmill, timber business, woodlands and estate office. Our ethos is based on quality, innovation and attention to detail. We are welcoming and collaborative, and we strive for excellent relations with our tenants, stakeholders and visiting groups.

Job Description

Working directly for the owners of the Norbury Park Estate, and reporting to the Head Forester, the Sales Manager – Guarantree will be responsible for all aspects of marketing and selling squirrel traps and associated products from the Estate.

Backed by an industry-leading team in innovative woodland management and pest control, the Sales Manager – Guarantree will develop and implement a sales and marketing strategy and drive rapid growth in sales to other estates, woodland owners, managers and gamekeepers.

The role will involve dealing with customer, suppliers, contractors and the wider Estate team and will require regular travel off-site.

Key Responsibilities

Generally the role will be to carry out all duties required in connection with the sale of Guarantree squirrel traps and associated products,

  • Write and implement an agreed sales and marketing plan
  • Deliver on targeted sales and profit
  • Conduct research and develop contacts to identify potential customers and opportunities for growth
  • Advise on costs, pricing and profitability
  • Arrange and conduct business meetings with prospective clients in person and by phone.
  • Represent the business at appropriate trade shows and conferences.
  • Develop and manage online sales and social media
  • Keep accurate records of day to day activity, sales, revenue, invoices etc.
  • Develop and maintain a customer database and contact management system.
  • Present sales, revenue and expenses reports and realistic forecasts to the management team
  • Develop the marketing strategy for the business.
  • Manage delivery of an agreed marketing budget.
  • Creation and publication of marketing material in line with marketing plans.
  • Plan and implement promotional campaigns.
  • Monitor and report on effectiveness of marketing communications.
  • Maintain effective internal communications to ensure that all relevant personnel are aware of sales and marketing activities
  • Manage the business’s web site and social media activity
  • Manage and monitor stock levels to ensure continuous supply to customers
  • Responsibility for physical storage of stock including: loading/unloading (with assistance from other staff as required); tidiness, safety, security and good order of stock areas

Skills and Experience


  • Understanding and experience of rural industries such as forestry, farming and gamekeeping
  • Excellent verbal and written communication skills
  • Open and positive attitude
  • Ability to fit into and enhance a small, friendly team
  • Organised and diligent approach to tasks and record keeping
  • Ability to prioritise tasks and effectively manage own workload
  • Self-starting, with a willingness to engage with a wide range of people and settings
  • Proficient in use of MS Office and digital communications


  • Sales and marketing experience
  • Understanding and experience of forestry grant systems

You can view the full job description here.

To apply and for more details please contact our Head Forester, Alex Malkin.