Rural Business Development Manager

The Opportunity

Leverage your established rural network to drive sales, secure lasting partnerships, and fuel nationwide growth for a horticultural leader.

We are looking for a driven and well-connected Rural Business Development Manager who thrives on opening doors and turning opportunities into long-term commercial success. In this role, you will lead the identification and development of new markets, build strong relationships across the rural sector, and drive sales growth nationwide. With a proven and well-established skill set, you will apply your commercial and strategic expertise to generate new business and deliver results.

A natural relationship builder, you will leverage your established network to initiate conversations, nurture connections and convert opportunities into lasting partnerships and sales.

If you thrive in an autonomous, customer-facing role and are eager to play a key part in an exciting expansion into new markets, this is a fantastic opportunity to drive growth and contribute to the ongoing success of a highly regarded business.

The Company

A well-established horticultural business supplying trees, shrubs and planting accessories to customers and suppliers across the farming and forestry sectors. High levels of biosecurity and a unique growing system are at the core of this business, producing trees with exceptional establishment rates. A company that is actively responding to the advancing needs of the industry in a sustainable manner.

Role Responsibilities

Develop and implement strategic business development plans, targeting key customers and sectors
Drive growth in sales of hedging plants, trees, and associated products to landowners, while expanding reach into the landscaping and amenity sectors
Meet and exceed targets and performance measures to increase market share
Build and maintain strong relationships with landowners, agents, and consultants, leveraging an established network to generate new opportunities
Maximise the uptake of grant schemes and environmental programmes (e.g. SFI), guiding subsidy frameworks and funding opportunities
Identify and develop new commercial opportunities, including innovative offerings such as tree sponsorship schemes aligned to corporate social responsibilities
Stay up to date on market trends and competitor landscape, actively identify new opportunities

Skills You Will Need

Essential

Proven background in either the agricultural, land management or rural estate sectors
Proactive and driven, able to identify new business opportunities
A well-established network across the agricultural and rural estate sectors
Strong stakeholder and relationship-building skills
Excellent communication and interpersonal skills across a range of audiences
Results-driven with a focus on achieving and exceeding targets
Highly organised, personable, and motivated, able to manage own diary
A team player with a collaborative approach
Proficient IT skills and familiarity with CRM systems
A UK driving licence and the desire to travel

Desirable

Knowledge of grants, funding and environmental schemes
Knowledge of hedging, trees, and related land-based products

Remuneration

A competitive salary, bonus, and package including company car and commission commensurate with the successful candidate’s level of experience

How to Apply

Please head to the Cultura Connect website to view full details and make your application.

If you have any questions about the role please contact Kim.